Why Is The Sports Betting Association So Famous?
The recent news that the United Kingdom is considering introducing a new sports betting law has created mixed feelings amongst UK bettors. On one hand there is support for this idea, as it seems to be slowly gaining ground in different quarters. Whilst others are vehemently opposed to this, stating that it would destroy the traditional betting system and take away from what makes the game so enjoyable.
First off, the introduction of a betting system that can be operated through a web site is nothing new, as previous attempts have been made in the past such as the now-shuttered online market German Sportsbooking Association (BSSA). There is nothing to stop the UK from doing the same, and many other European countries have done so in recent times. The only difference is that the UK government has not yet launched their own online betting service, so this is a step in the right direction. The new regulation is however expected to come into effect in July 2021 which would lift the ban on online casinos, online slots, and other sports betting services.
As well as lifting the ban on the black market, the British government is looking to strengthen the regulated market. The main aim is to prevent the sports betting market from being abused by punters who wager huge amounts of money that they do not have or cannot afford to lose. By putting the safeguards in place, the government hopes to prevent this type of behaviour from occurring. As well as this, the regulated market would make it far easier for punters to find games they prefer, thus ensuring they get value for money.
In the past, the online sports betting market in the UK was dominated by the presence of the now abolished German Sportsbooking Association (BSSA). The BSA forced many websites to stop trading if they were found to be advertising in the German market. The ban caused a huge decrease in the number of active traders on the black market, which consequently drove prices down and helped punters to find games more easily.
The BSA tried to defend its position by claiming that the German market was much larger than the UK and that there was no evidence to prove that the black market was abused in Germany, whereas in the UK the situation is quite different. The British government saw this as an attempt by the Germans to dominate the UK sports betting market and prevent competition, which is why they decided to ban the German sportsbooking association. Although the BSA had already ceased trading, the government announced that they would keep the association’s name as a reminder to punters to keep their betting to licensed sites, which will hopefully encourage them to move on to a new licensed sportsbook in the future.
The decision to revive the ban prompted some criticism from punters around the world, but it did not seem to affect the volume of activity on the German sports betting exchanges. Instead, the BSA decided to launch a new marketing campaign, this time with television advertisements. The campaign itself consisted mainly of one man talking to the camera about the benefits of having a German sportsbook rather than the British ones, but this message seemed to work because more people than ever before are now betting through their local sportsbooks. The TV spot was followed up by a series of magazine articles, one in each issue, encouraging people to switch to the BSA. Although some of these articles gave the impression that the BSA was little more than a glorified rip off, the number of people betting using their German sportsbooks continues to rise.
One of the issues with the original ban was that the BSA, which is run for profit, was effectively opening the door for a parallel legal grey market. This would allow people to bet through companies that were not actually regulated by the law, but who had the reputation and therefore the need to fill the void left by the ban. These companies would often hire illegal immigrants and offered them wages in exchange for signing a contract of up to twelve months working as sports bettors. These practices would be illegal by any means, but they would still go on to cause problems for the British public.
Today, the UK government has taken steps to prevent this from happening by banning all sports betting activities through the High Court. By making it illegal to knowingly place a bet under a regulated market, the government hoped to protect the interests of punters throughout the UK, but also of foreign countries that wanted to take advantage of the UK’s sports betting boom. This measure may cause some unwelcome competition for the German market, but as long as the online sports betting industry continues to thrive, there will always be a need for British players to be able to bet legally.